Tiana Warner had this great post about marketing in Jane Friedman‘s awesome site. I actually was almost reluctant to read it because I had heard all the hard-sales pitches before. I don’t like it when someone tries to sell me something. I make up neither does anyone else. Shouting out: Buy my book! Just doesn’t work–at least for me.
But Tiana surprised me because her approach was completely different. I loved when she said:
“Marketing is no longer about ads. It’s about adding value to peoples’ lives with content….Be generous without expecting or asking for anything in return. Generosity is the foundation of a strong following.”
I loved that because it sounded kind…and maybe because there was a bit of Zen in there. No?
Try this quote:
“We shouldn’t try to stand out of the crowd. The crowd will make us change who we are. The way to stand out is to avoid the crowd altogether.”
It’s definitely a different way to approach marketing and incredibly refreshing. These 7 ideas are exactly that, different and refreshing. What a great post! A big thanks to Tiana Warner for them!
